How to Automatically Post Your Blog on a Facebook Page

Facebook has come a long way since Mark Zuckerberg wanted to make a college-focused competitor to Hot or Not, and it exploded into the world’s largest social network. It’s hard to argue that it’s not on a decline – riddled with AI generated content, bot spam, scams, unmoderated communities, and an aging population – but it’s still immensely popular and widely visited.

Anywhere people gather is a place that is ripe for marketing, and Facebook is no exception. Building a blog and relying on Google to share that blog with everyone can work for some people, but the rest of us? We need to use a social network to reach communities we otherwise would never see.

Facebook, for all its flaws, still has billions of monthly active users, immense communities and audiences, and a ton of value as a marketer. So, as you blog, you probably want to post your new content to Facebook and encourage people to share it around.

But, it’s often a trial to do so. If you’re treating blogging like a profession, you’re writing and scheduling content in advance. If you want to post it on Facebook, it means you have to make note of when it’s published, then go grab the link, write a post, and post it on Facebook yourself.

Heck, half the reason you schedule posts in the first place is so you don’t have to worry about doing it all yourself, right? I know I do.

Fortunately, there’s a solution, and there has been for well over a decade: auto-posting. Facebook allows – even encourages – business users to use auto-posting apps to schedule and post content from their blogs onto their Facebook pages.

Since Facebook allows it and lets apps use their API to do it, there are dozens of social media management apps and other platforms that have sprung up to provide that service. Many of them have died off or gotten worse over the years, but there are still options available. The question is, which do you use?

In my time as a marketer, I’ve used basically every option available, from the “growth hack” free tools to the enterprise-grade platforms. Here are the top options I’ve had the best time with.

Option #1: Zapier (And Similar Apps)

When it comes to simple, unitask automation, it’s hard to beat the automation engines. Zapier has been my favorite of these engines for a long time, and for this purpose, it’s pretty much ideal.

Zapier’s automation “zap” for this takes a new RSS item from your website and uses the information in it to post on your Facebook page. It’s not super nuanced, since it just takes the content of the RSS and embeds it in a post with the Open Graph meta data you’ve supplied, but it’s Good Enough for most use cases.

The nice part is, if you’re doing this for a single, relatively slow site, you don’t need to pay anything to do it. Zapier’s free plan allows up to 100 tasks per month, and you’re probably not posting more than 100 times per month on your blog. And, if you want multi-step zaps or if you need more tasks per month (like if you’re using Zapier for other things, too), the cheapest paid plan for 750 tasks per month is only $20 monthly.

This is also a great option because it works on any website that has an RSS feed. It’s not limited to just WordPress sites through a plugin.

The downsides to this option exist, but they’re pretty minimal for casual use. If you wanted to specify the text of a Facebook post, you’d have to jump through a hoop with a multi-step task to do it. You also can’t necessarily schedule exactly when your posts will go live since there’s no guarantee Zapier will see the RSS post as soon as it goes up, so there can be some variable delay.

But unless you’re really trying to optimize ideal post times to hit the Facebook feeds and everything, none of that likely matters too much. If all you want is a link added to a Facebook page sometime soon after it goes live on your site, Zapier is perfect.

A bunch of years ago, IFTTT and Zapier were the only big players in town for automation platforms and API connectors. These days, there are a bunch more. If Zapier isn’t your style but you still want something basically the same, you can also use:

• IFTTT’s RSS to Facebook
• Workato’s Facebook and RSS
• Make’s RSS to Facebook

There are others as well, but you get the idea. Just about every one of these platforms offers RSS and Facebook, though interestingly, Microsoft’s Power Automate doesn’t seem to. No big loss there, though.

I’d also like to mention one more option: Uncanny Automator. This one is basically like a WordPress-native version of Zapier, running out of your dashboard rather than a third-party app, and with a ton of additional functions. It doesn’t have a free version, and the paid plan starts at $200 per year (or about $17 per month) to get started. More expensive plans let you use it on multisites, restrict content, add user lists, and more, as well.

Overall, it’s a pretty powerful option if you’re interested in the benefits it gives you over something like Zapier. In particular, being able to schedule when your social media posts go up is pretty handy.

Option #2: Dlvr.it

This one used to be my #1 recommendation for a super simple, fire-and-forget Facebook auto-poster. It would watch your site and, when a new post was published, would publish a link to the post on your Facebook page. It handles some other social networks, too, but when all you need is Facebook, it’s a perfectly acceptable little option.

So why isn’t it my #1 anymore? Well, Facebook (and their other basic options) used to be entirely free. But I guess they got tired of too many free users never upgrading, so they killed the free plan. You can still sign up for free, but all you get is a two-week trial.

I suppose to their credit, they did make a $5 super simple plan that does two social profiles, up to 50 posts per month, with 3-hour checking intervals. It’s still annoying to have a good free option removed, though.

Option #3: Blog2Social

One of the biggest stumbling blocks with platforms like Zapier is having to remember and think about an external platform. Sure, you can set up the zap, test it to make sure it works, and then largely ignore it until it breaks, but that’s still another external element to keep track of, and it’s kind of tiring after a while.

It’s no wonder that WordPress centers around plugins so much. Putting those features in your admin control panel, no matter how bloated that screen gets, is still more convenient than having to open up multiple domains and apps to do what you need to do.

There are a bunch of plugins available for WordPress that can automatically post your content on social media. Out of the various options I’ve tried, I like Blog2Social the best. It’s easy to set up, it’s pretty convenient, and it lets you post to a bunch of different social networks, including Facebook.

Blog2Social is nice because if all you really want is Facebook, it’s free. In fact, it’s free if you want Facebook, Bluesky, LinkedIn personal profiles, Tumblr, and Reddit. There are a few others on the free list, too, like Medium, Torial, and Diigo, but those are less likely to be relevant.

Note: You don’t actually get fully automated posting unless you get a paid plan. You do get an easy publish to Facebook button for free, though, which saves you some time and can be good enough, depending on your needs.

It’s also nice because if you decide you want more features, more sites, more users, or other functions, it’s still pretty cheap. The basic paid plan is only $7 per month, and even their highest-tier plan is only $30 per month.

Option #4: Full Automation Platforms

This one is a bit more of a generic option, because there are a handful I’d like to mention, but they all kind of serve the same purpose and have the same pros and cons, at least in broad strokes.

Full social media automation platforms are generally web apps, though they may have WordPress plugins to access their core features from your dashboard. How they specifically work tends to vary from app to app.

All of them are, to put it lightly, dense. They have tons of features aimed at larger businesses, enterprises, franchises, and agencies. For example, someone like me, who might need to set up Facebook auto-posting for dozens of clients, might want one of these apps to manage it. Someone who only has a single blog and runs 2 to 3 social media profiles generally won’t need something this heavy. You’re free to explore, of course, but it probably won’t be worthwhile.

In general, the biggest pros of these kinds of apps are things like:

• Deep analytics, which can aggregate post engagement and other data from your social networks into a single dashboard.
• Tons of customization, especially in terms of the content of the posts and the timing of when they go live. You aren’t reliant on a third-party app happening to check within six hours of your main post being published, but can schedule everything preemptively.
• Dynamic and learning algorithms. Some of these use simple A/B testing, and others use AI, but they can generally optimize specifically when to post based on engagement metrics.

Meanwhile, the biggest downside is simply the price. Most of these platforms are quite expensive compared to the other options I’ve already listed.

Some options you can consider include:

Send Social Media. This is a full social media management dashboard app. With the basic plan – starting at $50 per month – you can link up to 10 social media profiles, with unlimited posting, scheduling, and RSS auto-posting. There are also a ton of assistive features, like hashtag suggestions, social listening, a content media library, and Canva integration. All of these features step up when you buy the higher-tier plans, too.

Hootsuite. Hootsuite is one of the oldest and, arguably, best social media management platforms available. Sure, they’ve rebranded a lot, but the core features haven’t changed too much. The cheapest plan gives you ten social media accounts, unlimited post scheduling, analytics, a unified inbox, and a bunch of other stuff. It starts at $100 per month, though, so it’s definitely not the cheapest option on the list.

Buffer. Another of the old names in the business, Buffer has long been a favorite for small businesses and growth hackers. It’s actually cheap enough it probably doesn’t need to be on this list, but I actually think that, in this case, opting for the most expensive plan (which is still an astonishing $10 per month per channel) is the way to go. As long as you’re only doing 3-4 social networks, like Facebook, Twitter, Bluesky, and Instagram, it’s on par price-wise with the others here. It only gets a lot higher if you’re trying to use every social network they offer, in which case the other apps make more sense.

Your Suggestions Here

I often like to round out my posts with a call to action, and if you’re familiar with marketing, you’ve read them a million times. “Let me know what you think!” Well, in this case, I’m legitimately interested.

I know there are a ton of these platforms out there, and to be honest, I haven’t actually been digging deep into them in several years. It’s entirely possible that I’m a little out of date, so I’d love to hear what you suggest and why it’s better than the things I’ve listed above. So, let me know what you think in the comments section!

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