Guide: What is “Keywords Everywhere” and How Do You Use It?

Marketers are always on the lookout for new ways to come up with ideas and find new opportunities. Once you’ve been immersed in the culture for a while, you start to develop a perspective of vigilance. Everywhere you look, you analyze what the marketing is doing and what it’s targeting.

That’s kind of the concept behind Keywords Everywhere, an SEO tool and browser plugin that allows you to get a glimpse behind the curtain whenever you’re browsing the web. It can be a very handy tool for building a better awareness of content marketing and trends in your industry, finding keyword ideas and opportunities in marketing, and synthesizing them all into a better avenue of growth for your own business.

What Does Keywords Everywhere Do?

Keywords Everywhere, as mentioned, is a browser plugin. It can be installed for Firefox, Edge, and Chrome browsers, and comes in a free and a paid version.

What does it do?

The one-sentence summary is that Keywords Everywhere gives you a bunch of information harvested from powerful tools, giving you keyword and query information, search volume and trending traffic information, link metrics, and more. All of this gives you insight into the results of searches and the information you find on over 15 websites.

That’s one thing worth mentioning up-front. Keywords Everywhere doesn’t just give you information about whatever site you happen to be on; it gives you information formatted specifically for the results on a precise list of websites. These include:

• Google’s search results pages.
• Google’s search console.
• Google Analytics.
• Google Trends.
• Google Keyword Planner.
• Bing’s search results page.
• YouTube.
• Amazon.
• eBay.
• Etsy.
• Twitter/X.
• Instagram.
• Pinterest.

Additionally, some of their features are available specifically in the analytics or metrics pages for these sites; so, for example, you can get information on the YouTube front page and video pages, and you can get information in the YouTube creator dashboard and metrics pages.

Basically, the tool embeds useful search volume and keyword information directly where you might want it in your standard research and browsing workflows. Instead of needing to harvest lists of URLs or search results and then running them through different tools individually to build up spreadsheets, the information is gathered via APIs and embedded directly into the pages where you can see it as you go. It all saves you a lot of time and puts information at your fingertips where you otherwise might not even think to look for it.

Installing Keywords Everywhere

It’s worth taking a moment to discuss the actual installation process for Keywords Everywhere because it’s more involved if you’re opting for the paid version.

The simple free version is identical to any other browser extension. You go to their website, click on the button for the relevant browser you’re using, and give it permission to install. That’s it; you’re done, and you have access to the free features. What are those? I’ll get to that in a bit.

If you want the paid features, though, you need to take another couple of steps. In order to activate paid features, you need to get an API key. There’s a big “GET API KEY” header in their top navigation for this, and it’s very simple: just put your email address in their box and agree to the terms of service. They’ll generate an API key for your email address and send you a link to retrieve it.

Once you have the link, you need to go into the settings for the plugin. Under settings, there will be an API key field; paste in your API key and click validate to make sure it works.

You’re still not done, though. Adding an API key gives you access to the paid features, but in order to use those paid features, you need to have credits attached to your account, and credits are where the cost comes into play.

Keywords Everywhere tells you directly: 1 credit = 1 keyword. That means one credit gets you the search volume, CPC information, competition rating, and 12-month trend data for one keyword. If you want to get data on a dozen keywords, it takes a dozen credits. If you want to refresh the data later, it costs another quarter-credit per keyword.

Credit usage can spiral, though. For example, when you perform a Google search, the “people also ask” box includes other keywords, and the data for those keywords is populated as well, along with related search keyword information and more. All of this means one search, rather than using one credit, is more likely to use 20-30 credits instead. They have a full explanation of how their credits are used here.

Credits also expire after 12 months from the date of purchase. Credits are used by the oldest first, at least, and you don’t need to micromanage them. They tell you when your credits are expiring on their stats and invoices page.

Depending on the kind of marketer you are, you might not want all of this information (and the associated expense) as a constant presence. You can easily disable Keywords Everywhere by clicking the icon in your toolbar and clicking “off” when you don’t want to use up your credits. Or, you can install it on a browser you don’t typically use and make that your “work” browser, so you never accidentally use up credits. It’s up to you.

How much do credits cost? Keywords Everywhere has four pricing plans.

• Bronze. $2.25 per month for 100,000 credits per year. You also get the top 1,000 keywords and backlinks for websites you look up.
• Silver. $6 per month for 400,000 credits per year. This also gives you the top 2,000 keywords and backlinks per website for research purposes, as well as access to SEO Minion.
• Gold. $25 per month for 2 million credits per year. Those 2,000s are bumped to 5,000, and they give you a series of courses on RapidLevelUp.com.
• Platinum. $80 per month for 8 million credits, 10,000 instead of 5,000 top keywords and backlinks, and priority email support.

You can also “top up” your credits by purchasing packages. These start at $18 for 100,000 credits and go up as much as $1,500 for 15 million credits.

It’s pretty impossible to control exactly how many credits you’re using, so either you’re going to under-pay and end up running out and either stop or need to top up, or you’re going to overpay and end up having some amount of credits evaporate unused, and know you can lower your subscription next year. It’s kind of Calvinball, but credit systems are hard to balance when you can type one thing into Google and spend credits as you scroll, and the page loads more information.

What Do You Get for Keywords Everywhere’s Free and Paid Plans?

Keywords Everywhere has a free version, but it’s very limited. It really only does three things.

• Pinterest Insights and Trend Widget keywords but not volume information.
• Instagram Hashtag Generator
• ChatGPT Prompt Templates

Truthfully? It’s not very useful. If you’re going to use Keywords Everywhere, you want the paid plan.

With the paid plan, you can see the monthly search volume, cost per click, keyword competition, and 12-month trends for keywords on a page. “Keywords on a page” can mean the keyword attached to a Google search you perform, the related keywords and “people also ask” keywords Google recommends, the keywords used in YouTube videos or Instagram hashtags, and even the keywords you rank for as displayed in your Google Analytics and Search Console screens.

In other words, pretty much everything you would want to get from Keywords Everywhere is only available with the paid plans. Fortunately, you can get a bronze plan and top up $10-20 in credits and be good to go for most SMBs and individual marketers. Larger teams and enterprises might want something more, but it’s easy to add more credits if you run out, so don’t sweat it.

How to Use Keywords Everywhere to Supercharge Your SEO

Enough with the technical details; how do you make use of this tool to boost your marketing and SEO efforts?

Use Google Search.

One of the biggest use cases of Keywords Everywhere is to fill your Google search results with useful information. When you type in a query, it gives you widget boxes full of information about that query’s keyword, ranging from keyword difficulty to trending data and search volume. This information is scattered around, from directly under the search bar to off in the sidebars.

Just browse around the page. You get information for the main keyword you searched, but you also can access a “related keywords” box that gives you potentially useful keywords that are somehow related to your primary keyword. If your main keyword is a phrase that can be used in different contexts, it will have keywords for those different contexts, so you do need to filter them somewhat, but that’s all part of the process. Basically, this is like using a related keyword tool like WordStream, WordTracker, KeywordTool.io, or Semrush’s Keyword Magic, embedded right there on your search results page. Each keyword in these boxes uses a credit to give you information, so you can see how it can spiral.

Keywords Everywhere gives you a variety of useful kinds of keyword suggestions in their infoboxes. The related keywords, trending keywords, and “people also searched for” keywords can be similar but are all useful ways to take a top-level keyword and distill it down into more long-tail topic ideas and recommendations.

Use the Favorite Keywords feature.

One of the features Keywords Everywhere gives you is the ability to flag specific keywords as favorite keywords. These are saved, and their data is retained and accessible to you within the extension.

As mentioned above, refreshing the data in that box costs additional credits but at a quarter of the rate of fresh research. It’s very useful for keeping tabs on keywords that may have seasonal trends or other timing-based elements for when you want to use them.

Upload bulk keyword data to harvest.

Keywords Everywhere has several bulk metric tools, including bulk keyword data, bulk trends data, and bulk traffic metrics for both the specific URL and the domain in general.

Any keyword list you have – whether you saved it through Keywords Everywhere or you built it out through a tool like Topicfinder – can be uploaded and processed quickly and easily, at just the cost of however many credits there are keywords on the list.

Investigate the competition.

You may have experienced this before, but a strange fact of life is that while we think of the top Google result as getting 80% of the traffic for a query, it isn’t always true these days since Google does so much shuffling and personalization of the results.

An interesting way to use Keywords Everywhere is to search for queries you know your competition is ranking for and look at their actual metrics. You can see which of your top competitors are doing well, how many links and what domain authority they have, and more. This can help you find places where they’re ranking on the strength of their domain rather than their content, which are opportunities for you to undercut them.

All of this just scratches the surface of what you can do with Keywords Everywhere. Search Logistics and Zapier both have good resources on more possible uses, so check them out!

How Accurate is Keywords Everywhere’s Data?

Providing a wealth of data is one thing, but it’s only good if that data is useful. So, is it?

In my experience, yes. Keywords Everywhere isn’t just pulling this data out of a hat themselves. Most of it is sourced from reliable locations and other tools, like Moz and Google itself. I’ve found it to be reasonably reliable and accurate compared to other data sources I’ve used.

Are There Alternatives to Keywords Everywhere?

Sure. In fact, you can always just use the tools they’re using and get the data directly.

The biggest value of Keywords Everywhere is not actually the data itself. It has two advantages over using those tools directly.

• You don’t have to pay all of the subscriptions for those other services; you’re only paying Keywords Everywhere, and they’re footing the bill using their high-volume pricing, so everyone comes out ahead.
• All of the data is merged from different sources into the same infoboxes, all conveniently placed where you’re already looking. You don’t have to constantly tab between six different apps and sources.

That said, there are other tools you can use to get similar effects, including Keyword Surfer, Google’s Keyword Planner itself, or tools from Moz.

I also recommend checking out Topicfinder. If you need bulk keywords, I’ve got the hookup, that’s for sure. Check it out!

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