What is The LowFruits Keyword Tool and How Does It Work?

In the world of SEO, tools often come and go. Some hit it big and grow, improve, and dominate. Others languish. Some rebrand. Some are bought and merged into others. And there’s always room for new tools to pop up.

LowFruits is a tool that, despite being around since 2020, isn’t one I had really heard of before. It has come to my attention recently and caught my eye, so I decided to give it a look and a review.

What is LowFruits?

LowFruits is primarily a keyword research tool aimed at analyzing the difficulty and unique characteristics of various keyword queries. The goal – and the concept that lends it its name – is to help you find the low-hanging fruit. The opportunities you can find allow you to focus your content marketing on keywords that will have the best chance of bringing in links, traffic, and customers.

While LowFruits was a stand-alone tool for several years, in 2024, it was acquired by AIOSEO (makers of AllInOneSEO, the biggest Yoast competitor for WordPress SEO and a brand that is rapidly growing by adding more options and tools like LowFruits), so that might explain why it’s getting more attention recently.

What features does it offer?

• Bulk keyword analysis, so you can feed in your keyword research from other sources and let it do the work to help you identify the best opportunities out of the list.
• Long-tail keyword identification, which can take your primary keywords and spin out a list of long-tail possibilities. This is pulled straight from Google’s search suggestions.
• Keyword clustering, which helps you identify whole groups of keywords that can be made into content campaigns with related content posts.
• SERP weakness analysis, which can find opportunities in otherwise difficult keywords where you can still potentially rank (this is one of the most interesting features to me.)
• SERPs metrics like content word count, result position, site domain authority, and more all in one spot for each keyword result.
• Allintitle and KGR data extractor, which is a sort of narrowly focused scraping tool for even more metrics you can use to make decisions.

I’ve written before about how to identify and use keyword difficulty, as well as the challenge the metric poses. That’s a big reason why I’m interested in LowFruits; they don’t just give you a keyword difficulty metric; they give you some insight into opportunities others miss when they just look at that number.

How much does LowFruits cost?

Since the price point is always an important piece of data for any tool, it’s worth talking about here.

LowFruits has two options: the option to pay using pay-as-you-go credits or to buy a subscription at one of their subscription tiers.

Pay-as-you-go credits are a sort of freemium model. People using the PAYG system get three searches per week in the keyword finder and spend one credit per additional search. On top of that, each keyword analyzed costs one more credit.

$25 gets you 2,000 credits, $60 gets you 5,000, $100 gets you 10,000, and $250 gets you 50,000 credits. Credits expire after one year, so it’s worth only buying them when you need them rather than

The PAYG-tier accounts do not have access to the boosted keyword finder, the rank tracker, the domain explorer, the competitor keyword extractor, or the sitemap extractor.

All of that is available with subscription accounts, along with unlimited free report downloads and a discount on extra credit packs of 10%.

Subscription-wise, there are two tiers: Standard and Premium.

Standard is $21/month billed yearly or $30/month billed monthly. You get 3,000 credits per month (which don’t roll over), 30 competitor ranking extractions, 300 competitor keyword ideas, 90 competitor sitemap scrapes, 100 tracked keywords, and access to the tools listed above, like the domain explorer, boosted keyword finder, and more.

Premium is $62/month annually or $80/month monthly and bumps up the numbers. 10,000 credits per month, 70 competitor rankings, 900 competitor keywords, 300 sitemaps, and 500 tracked keywords.

With either of the subscriptions, if you end up running out of credits, you can buy more with the PAYG pricing with a 10% discount.

While the pricing seems complicated and credit systems are always kind of messy, it’s fairly straightforward when you get into it.

How Does LowFruits Work?

When you first sign up for LowFruits and get to the dashboard, you can see a lot of familiar reports and menus like you would in any SEO tool. You have your main dashboard, you have the past reports section, the keyword finder tool, the import option for external keyword lists, the keyword explorer, the data extractor, the rank tracker, and the lists section where you can save specific keyword lists.

If you’re starting from scratch, you can go into the keyword finder and input a seed keyword. This keyword is then spun out into long-tail keywords to generate a list for you. As I mentioned up above, this is just taken from Google’s autocomplete, so it’s not unique data. Just about every keyword list tool will be able to do this, so don’t expect a lot of surprises here.

You can dig deeper, save lists, and use filters like geographic, search intent, keyword status, keyword clusters, and more. If you want to read a whole lot into how all the features can be used, they have pretty thorough documentation in their knowledge base.

There are two interesting filters you can use here that help you identify content opportunities.

The first is weak domains. This is an analysis of the SERPs for a keyword, which checks the Domain Authority of the sites showing up in the SERPs. If you’ve ever run a search and seen a few big names and one site you have no idea how it got there, this is going to flag those for you.

This can be useful to find opportunities where keyword difficulty isn’t necessarily telling the whole story. A search keyword can be labeled as very difficult because a few big names dominate it, but a search results page has more than just a couple of spots for results, and it’s entirely possible that you can find a chance to rank well for content in an otherwise “difficult” keyword if there are a few weaker domains already in there.

The second is keyword clusters. This helps you find keywords that either are part of a cluster or aren’t part of a cluster. If you track the clusters you already have, you can use this to find keywords that can slot right into your existing marketing efforts. It can also find keywords that might look good but will be harder because you don’t have a cluster for them yet.

Filters like search intent filters are useful to help you decide how you want to target a given keyword, and the word count filter can help you look for content with relatively weak coverage, but they are auxiliary to the main use of the tool.

There are some advanced options as well. For example, you can tell it to ignore keywords that mention dates because they aren’t evergreen enough, though I do think they can still be valuable as long as you commit to keeping them up to date.

One of the more useful advanced options is the ability to flag keywords your domain already ranks for. I can’t tell you how many times I’ve thought I have a great keyword and a good content idea, only to find that I wrote it already a few months or years ago. It’s surprisingly hard to keep track of that kind of thing when you have thousands of blog posts between your own sites and client sites!

You can also run your own domain through their site explorer and find opportunities to improve it based on their reports. I don’t feel that this is a primary use for the tool, but it certainly won’t hurt. We all love a little more insight in our lives, right?

Being able to scrape competitors for keywords, generate large keyword lists off of seed keywords, and just run keywords you’ve pulled from other tools through their analysis is great.

Note: If you want an excellent way to get keyword and topic ideas from your competitors, why not give Topicfinder a try? I packed it full of competitive research features specifically for this purpose, and you can export your lists and feed them into tools like LowFruits very easily.

Is LowFruits Worth Using?

Yes and no. LowFruits does a lot, but I think a lot of the tertiary features aren’t really that useful. I might be biased by having used much better tools for those features. The main reason to use LowFruits is for the keyword analysis, which is fantastic.

Overall, I think LowFruits works best when you’re importing keywords from other sources. The keyword searching and scraping it gives you can be handy and can give you good ideas, but since their main suggestions just come from Google autocomplete, you aren’t getting any of the deeper or more robust suggestions you get from other tools.

The real gold with LowFruits is the analysis. It’s also where you’re going to eat up the majority of your credits; if you have a 500-keyword list and want to analyze them all, that’s 500 credits right there.

How to Use LowFruits for Your SEO

On the one hand, I don’t think their basic “take a seed keyword and get keyword suggestions” features are all that impressive. However, they’re handy for being right there instead of needing to use another tool. So, if you don’t have any keyword lists yet and you really just want to use one tool, go ahead and use them.

Otherwise, do some basic keyword research using another tool to get more refined suggestions. I have a guide to various keyword research options here, so give that a look.

Either way, once you have a list of keywords, this is where LowFruits really shines. Be prepared to spend your credits since you have to spend one for each keyword you analyze. I also recommend at least the basic subscription for this.

Should you get Premium? That’s up to you and your workflow. If you tend to do a lot of work over the course of a week or two and then use that work over the course of weeks before going back to the well for more, then the basic subscription is fine. If you instead need to do a greater volume of work on a consistent basis, like you have a lot of clients to manage, the greater cap before you need to buy credits can be more helpful.

Once you analyze a batch of keywords, you can start to look for the proverbial low-hanging fruit. Look for keywords with low difficulty or keywords with weak spots or low-DA sites in the results. It’s especially handy if you can find a handful that cluster nicely together.

Make sure you’re looking at the reports properly. The more fruit icons in a result, the more opportunities there may be for that keyword; it’s not like a “more stars is more difficult” situation.

Once you have narrowed your list down to the best opportunities, take it to the clustering tool and see if you can make any clusters out of it. Clusters are a great way to focus your efforts. If not, that’s fine too; non-cluster posts can still be valuable to write, but clusters should get priority if you can.

From there, it’s just a matter of creating the content.

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