Looking for a Wordtune Alternative? Here’s Our 5 Favorites

Generative AI is in a tricky place right now. On the one hand, careful use of AI can help you come up with topic ideas, assist in outlining blog content, and even rephrase content you’ve written to be more in line with a specific style guide or tone you want to match.

On the other hand, there are massive copyright issues to sort through, AI is getting lazier, and it’s harder and harder with every passing month to get the AI to spit out something unique rather than just laundering the top results in Google.

In the world of writing assistants, AI has been finding a home as a way to speed up the brainstorming and outlining process, and with varying degrees of “will write this for you.” Things like Jasper will follow basic instructions and produce entire pieces of content, while tools like Quillbot help with summarizing and translation but are harder to get to make unique content. Then there’s Wordtune.

What is Wordtune, why might you want to use it, and what alternatives can you explore? Let’s dig in!

What is Wordtune?

Wordtune is billed as an AI tool to help you “reach your professional potential.” It’s generative AI, of course.

Most of these AI platforms are just shells on top of an API like GPT3.5 or GPT4; it’s just a matter of what kind of internal framework it uses and what additional features and guidance it provides.

So, what does Wordtune do for you?

• Assists with rewriting. The idea is that you can write the ideas and general thoughts you want to convey, and Wordtune can spruce them up into more consistent, professional, grammatically correct content. This can potentially help with things like avoiding miscommunications or embarrassing typos in business emails.
• Content generation. The typical generative AI offering, this is the “write me an introduction to a blog post about X” directive. They augment it with specific add-ins like “insert a joke here” or “explain this term in more detail.”
• Full creation. This is fully generative AI based on templates Wordtune created for things like emails, social media posts, and more. The idea is that all you need to do is pick a format and put in your topic, and it will create a full piece of content for you. Think what something like Jasper does, but instead of going through it step by step on your own, it has the template pregenerated for you.
• Summarization. This uses the AI to take a longer piece of content, including blog posts, PDFs, and YouTube videos and distills them down to their salient points. If you’ve ever needed a single paragraph of instructions but needed to watch a 20-minute YouTube video to find it, this tool ostensibly solves that problem for you.
• Personal knowledge aggregation. This is perhaps one of the more interesting tools; you can plug in a knowledge base of your own specific information and then use the AI to search through it. How well this works, of course, depends on the amount and quality of the information you provide.

Pricing for all of this starts at $10 per month for a fairly limited range of features (up to 5 prompts and 5 summaries, and 30 rewrites or “spices” (the inject-a-joke enhancements) per day). $15 per month gives you unlimited basically everything, and the business version has an unlisted price but allows for teams, brand tone, added security, and more.

While all of the above sounds great, there have to be reasons why people are looking for alternatives, right? Indeed, Wordtune has a few limitations. First and foremost, it’s not based on the latest generative AI models. That means it tends to be less sophisticated and more pattern and template-based than other tools. You can end up with a lot of very samey-feeling content, especially if you’re covering the same topics repeatedly. It’s not terribly diverse in its phrasing either, and you’ll probably struggle trying to get it to generate anything from purely scratch.

Now, there are a lot of alternatives to tools like Wordtune out there. Which are the best options to try?

1: Copy.AI

Billing itself less of a generative AI tool and more of an AI operating system, the idea is that this tool becomes your work environment. You don’t necessarily just use it to generate content; you can develop entire workflows iteratively within it. It’s almost like an automation engine or one of those chatbots that has programmable flowcharts in it but with generative AI on top.

So, for example, you might want to generate a cold email to a person on LinkedIn to pitch a collaboration. You start by having the AI ask you for an input, which would be a two-part input with the URL of the person’s profile and the description of your offer. Then, you configure the AI to scrape the profile, find relevant information like their name and work history, and then leverage that information and generative AI to develop the email for you.

That’s just one example from their webpage. They have well over a hundred different workflows like that one, all aimed at various business, marketing, outreach, and content creation workflows.

Pricing for Copy.AI is, unfortunately, significantly higher than Wordtune, but then, it’s also meant for businesses and teams right off the bat. So their introductory plan, Pro, starts at $50 per month but gives you five team member accounts and 500 workflow credits. Or, if you’re a ridiculous enterprise but somehow don’t want to make your own in-house version, their highest-tier plan is $4,000 per month (and still isn’t unlimited.) Worth it? That’s up to you.

2: Jasper

Jasper is one of the first platforms to start leveraging generative AI as a specific business tool with a framework rather than a gimmick like ChatGPT. It’s meant to be essentially a word processor like MSWord or Google Docs but with a bunch of AI assistance and generative tools built in to do the work for you. Pretty much all of the features that other AIs develop are eventually copied by (or were copied from) Jasper. For example, having a central knowledge base of company style guides and jargon is a key feature of Jasper for business use.

Jasper has a lot of workflows and guidance but also a lot of flexibility. It’s more about prompting you to think about how to use the generative AI in an iterative way to build up content than just automating everything for you. As such, it’s more work to use and even more work to get things to sound good and be unique, but if you’re good at using it, it can be extremely powerful.

There’s a bunch of other stuff Jasper can do, too, like project management and scheduling, a built-in version of something like Dall-E to generate imagery, the option to roll multiple pieces into a single campaign and share copy and quirks across them, and more. They’re also pretty much constantly redesigning and adding more to their platform, and it feels like their website and their list of services changes every three months.

Jasper’s solo Creator plan is $40 per month, and many of the business features start to show up in Pro for $60 per month.

3: Rytr

Rytr makes no attempt to hide the fact that it’s trying to essentially replace content creators for businesses. It bills itself as a way to generate everything from social media posts to product descriptions to blog posts (and even creative content like stories) 10x faster than having a human do it. Their pitch is all about speed and saving money, which only happens when you fire humans and replace them with AI.

It’s also a heavily automated system. You pick a use case and plug in some details about the context, and the system creates a full piece of content for you. It’s basically only a single step removed from something completely free-form like the GPT APIs, as opposed to something with a lot more guidance and iterative generation like Jasper.

To their credit, they have integrated tools to improve the output it generates. You can select specific portions of text and have the system expand it, shorten it, reword it, reformat it, or improve it. They also have a built-in plagiarism checker, though with AI pumping infinite content into the internet, you never know how well that’s going to work.

Rytr’s basic plan starts at $9 per month with a cap of 100,000 characters generated per month, making it on par with Wordtune pricing-wise.

4: Simplified

Simplified is one platform with tools to generate pretty much any kind of media you can think of. While writing is obviously going to be the most common because of how generative AI works, it also has tools for graphic design, video editing, animation, social media, presentations, image editing, and even file conversion. Some of these aren’t AI-powered, which makes Simplified honestly more useful as a platform. You don’t need an AI to convert a JPG to a PNG, after all.

Like some of the other platforms I’ve mentioned, Simplified is big on using templates to generate specific kinds of content in narrow formats rather than being a broader, more overall tool. Plus, many of those tools are things like captioning photos, generating an Amazon product feature box, or creating a list of hashtags for a social media post.

Honestly, the trickiest part of this platform is how segmented everything is. All of their tools are their own thing, and they even have four different tools in their pricing. The Graphic Designer is either $9 or $18 per month, the AI writer has $11, $29, and $119 per month plans, the social media tool is either $18, $29, or $119 per month, and the video editor is either $11 or $29. It’s kind of ironic that the platform named Simplified is the most complicated one of them all.

5: Grammarly

I have a love-hate relationship with Grammarly. It’s a very powerful tool for grammar and spelling checking, but it’s also frequently wrong, and if you want to hammer it into recognizing your brand style, it takes forever. Then they added generative AI features, and it’s kind of just a mess. It can be hard to know which suggestions come from grammatical rules and which are the AI spicing things up. That said, if you want a tool designed to augment your existing writing and not generate content from thin air, Grammarly can be a great option as an assistant.

The benefit of Grammarly is that a lot of its useful features have been around since long before generative AI existed and have been refined since then. Some of them use AI to augment their features, and there are some new AI tools you can try, but for the most part, you’re getting a solid platform with some AI augments rather than an AI-first mess that may or may not live up to the hype.

Other Options

While the five above are the ones I’ve found to have the best combination of options, quality, and low error rates, they’re far from the only ones available. For example, I already mentioned Quillbot (and have reviewed it before). What other options might you explore? Well, there are things like Speedwrite, which are glorified article spinners. There’s ChatGPT itself and the GPT API you can access directly.

If you want an AI-powered tool meant for business use that can help you generate content ideas without trying to subvert your human writers and get in the way of truly unique and original content, then why not try Topicfinder? I use a combination of a lot of scraping, filtering, and metric analysis along with AI to generate massive lists of useful, usable topic ideas. It’s frankly pretty incredible how helpful it can be, and I say that as the person who made it for personal use. It’s helped me grow my clients universally across my content marketing business, and I believe it can help you achieve the same goals.

Do you have any questions about Topicfinder or any of the tools I discussed in this article? If so, please feel free to let me know! I’ll gladly help you out however I can.

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