Jasper vs Copy AI: Which Are Best for Blog Content?

When it comes time to produce compelling content for your blog, the best option is to hire writers who create unique content fueled by unique research and information (as well as personal experiences) that make it wholly unique and full of value.

Failing that, you can turn to AI.

There are, by now, dozens of AI systems out there aimed at helping you create blog content. Some of them are tools like Topicfinder, helping with topic research and keyword ideation, but leaving the actual content creation to you. Others are “guided writers” who take your basic information and create content out of whole cloth for you.

Setting aside the ethical debate over whether or not you should use generative AI, let’s assume you’ve done the analysis and you’ve decided you want to. What do you need out of an AI writer?

• Uniqueness. You don’t want to have issues like ChatGPT regurgitating NYTimes posts in their entirety; you’d just be posting stolen content, which has been against Google and SEO rules for much longer than AI has existed.
• Human-passing content. AI detectors like Originality.ai, Sapline, and GPT Zero, and others, can be used to check content to see how likely it was to have been generated by AI – and thus how trustworthy it can be.
• Accuracy. AI hallucinations are a significant problem in generative content, so you need something that can cite sources or, at the very least, can be reliable enough that fact-checking proves its accuracy.

This is in addition to the mechanical details to look for, like how many words you can generate at a time, how far the lookback is to ensure consistency throughout the content, and, of course, the pricing.

Two of the most commonly promoted AI content generators are Jasper and Copy AI. So, let’s compare them and see which one is more suitable for the kinds of blog content you produce.

Disclaimer: My opinions may not align with your own. I’m deeply immersed in SEO mechanics, and I’m very much used to optimizing every word of a post. If you’re running a blog where your standards are lower, or your needs are more casual, you may not have the same view that I do. Feel free to use both and see which one works best for you.

What is Jasper?

Jasper is one of the leading AI content creators and has been growing since the days they were named Jarvis and were forced to change their name for trademark reasons. They’ve grown from a simple guided text generator to an all-encompassing generative AI platform capable of creating images, blog posts, and other kinds of content using integrated tools they’ve acquired over the last year or two. These days, they bill themselves as an AI copilot for enterprise-level marketing teams.

Jasper offers a variety of generative AI features, including:

• AI-generated content using a guided workflow for a framework.
• Content analytics and insights to help improve future generated content.
• Art and imagery generation to create unique-ish images to accompany blog posts.
• The ability to upload brand style guides, voice guides, and assets for AI use.

They also offer enterprise-grade features like SOC2 security, single sign-on, and API access, alongside additional features like user roles and permissions for teams.

How much does Jasper cost?

Since price is often the determining factor when it comes to tools like generative AI, let’s get right into the pricing packages for Jasper.

Jasper has three plans:

Creator

The Creator plan is $39 per month. It gives you one user seat, one “Brand Voice” you can use, access to Jasper Chat (as an even more guided content generation flow), access to SEO Mode for ongoing optimizations, and a browser extension that lets you use Jasper for any other web-based content creation, from social media posts to forum posts.

This plan allows you to use all of Jasper’s AI models, and is automatically updated to the newest models when they roll out changes. It can cite news sources for you and write about recent content, and can create content in over 30 languages, though I can’t vouch for how good it is in anything other than English.

You also get features like the Jasper integration with Copyscape, a document editor, the option to rewrite the content you paste in, dynamic templates, and a 1,500-character look back. Note that that’s characters, not words; that’s about 300 words on average.

For images, you get a background removal tool similar to Photoshop, a photo cropping tool, and a text removal tool.

This package also gives you basic integrations with Google Docs, Surfer SEO, and some others. The aforementioned browser extension and SEO mode are included as well. Basic data privacy is included (though they do specify that they never train “third party” AI models, they say nothing about not training their own on your data.)

Pro

The middle-tier plan is the Pro plan, and it costs $59 per month per seat. You get one seat by default, but can add up to five more.

Compared to the Creator plan, this one bumps up some limits and adds some features. You can add up to ten business assets – from product descriptions to FAQs to PDFs of data – and you get three distinct brand voices if you have a multi-author blog or “write” for multiple blogs. You get up to three marketing campaigns and the ability to remix content for multiple channels, like repurposing a longer post into a shorter script. Lookback is still the same 1,500 characters, however.

They also add a lot more image features at this tier. You get “reimagine image” to take an image and make variations of it. You get the option to upscale images, replace image backgrounds rather than just remove them, and, of course, generate images out of their massive database of stolen assets, whole cloth.

Since this is the first multi-user plan, they also give you user management and project management features.

Business

The top-tier plan is the Business plan, and pricing is custom based on your needs. This is their max-featured plan, so what does it add?

• The option to develop a custom style guide specifically for your brand, as rules the AI must follow when generating content.
• No limit to assets uploaded to their system and no limit to brand voices.
• Added collaboration, custom workflows, and savable tasks you can repeat later.
• 10,000-character lookback (which works out to be around 2,000 words).
• API access for the image generation.
• General API integrations for tools, including Zapier, and open API access for custom tools.
• Team use analytics and advanced administration controls.
• Enterprise analytics and single-sign-on, along with role-based permission settings.

All in all, it’s a pretty standard escalation.

What is Copy AI?

Copy AI started life in much the same way as Jasper, as a general content creation platform meant to guide you through a workflow to generate a piece of content. They started off strong, but fell behind the game rather quickly, and recently revamped their offerings to be more of a sales and marketing tool with more analytics and research options, aimed as a “GTM” or go-to-market tool.

Their current platform is divided into two offerings: the AI Marketing OS and the AI Sales OS.

The AI Marketing OS includes a lot of features like:

• Taking a content brief and turning it into content automatically.
• Competitive analysis using G2 data.
• Scraping URLs and using them to generate ad copy.
• Taking long-form documents and repurposing them into press releases.
• Summarizing LinkedIn profiles for outreach purposes.
• Taking persona data and making Facebook ad copy.

They boast 200+ workflows like these, most of which are generally quite narrow, which is beneficial in that it helps prevent the AI from going off on a tangent that isn’t helpful.

Meanwhile, the AI Sales OS has a similar list of workflows. In fact, it’s the same list. They just change which ones are shuffled to the top of the list, whether you’re focusing on the sales or the marketing aspects of your job.

They do claim that they “work with every major LLM” but also have a “zero-retention data policy.” So, they aren’t directly taking your data to feed an LLM. However, there’s ample evidence that companies like OpenAI take anything you feed into it and use it in further training, so I’m always very skeptical about using confidential or privileged information in an AI system.

How Much Does Copy AI Cost?

Copy AI has four plans to Jasper’s three.

These include:

Free

That’s right; Copy AI has a free plan. It’s free forever and doesn’t even require a credit card. It’s one seat, gives you 2,000 words of generation, and grants access to the Brand Voice and Infobase features, which are similar to Jasper’s brand assets and brand voice. It uses ChatGPT 3.5 and Claude 3 as its LLMs at this level.

Starter

The cheapest paid plan is the Starter plan, which costs $36 per month when paid annually. It’s still one seat, but bumps you to unlimited words and projects, access to “all the latest LLMs” (though they don’t specify which those are), and gives access to their private community of Copy AI users.

Advanced

The Advanced plan is where you start getting access to the workflows. It’s up to five seats, and runs you a whopping $186 per month. You get 2,000 workflow credits, and access to 15+ each of marketing and sales workflows. You can also use the workflow builder to make a custom workflow.

Workflow credits are, unfortunately, variable. They say that the value of a given credit “depends on the complexity of the tasks performed.” Different workflows cost different amounts, so it’s impossible to assign a simple value to them.

Enterprise

The Enterprise plan is, as you might expect, the “contact sales” priced tier that gives you access to everything. You get bulk workflow access and API access, 20+ tech integrations, customizable workflows, and enterprise-grade security.

Additionally, though they don’t mention it, image generation is available to enterprise-grade customers.

Which is Better for Blog Content?

When you’re generating blog posts for use on your site, I would have to say that Jasper is the better of the two. While Copy AI can be used to generate blog posts, the majority of their workflows are meant for automating menial tasks, the kinds of things you would have paid an intern to handle or created a script or scraper to do for you.

Ironically, this means from an ethical standpoint, I’m more in favor of Copy AI now that they’ve revamped. As someone deeply immersed in content production, the things generative AI is doing to our industry are devastating. Tools like AI should be used to automate menial tasks and leave more energy and creativity for the production of great content. Instead, tools like Jasper automate the creative tasks and leave only the drudgery for the humans. It’s backward.

I will say, though, that Copy AI basing itself off other LLMs could be considered a weakness. Why use Copy AI when you could manually use the same workflow with ChatGPT if Copy AI is using ChatGPT as the LLM of choice? There’s a bit of streamlining and automation, but is that worth paying for? That’s up to you.

Jasper, meanwhile, started with a baseline of GPT-3 and upgraded to GPT-4 when it became available; they also, ostensibly, have forked and use their own modified version. Again, you can just go to GPT directly if you want. Jasper’s workflows are at least more guided towards blog content, and the brand voice tools can be handy rather than stipulating them all in every prompt, but you have to wonder if that’s worth the price.

At the end of the day, I will always recommend the human approach over the AI approach. If you can’t be bothered to write it, why would anyone be bothered to read it? Instead, why not try out Topicfinder to help you come up with content ideas and put your human ingenuity to work on creating content people will find actually valuable?

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